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Keywords: voucher discounts, groupon, experience goods, repeat purchase 1 introduction in february 2013, groupon fired its founding ceo,. Groupon is not the pioneer executing the idea of group-buying on the internet in fact, online group-buying auctions were introduced during mid-1990s to the end. Groupon's entry to china 7 7 an evolving role 10 8 conclusion 11 9 references 12 10 appendix 13 1 introduction groupon is a deal-of-the.
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