Here is the marketing mix of fevicol shows how fevicol is an adhesive for bonding items it was first marketed as glue and as a replacement. Marketing mix – here is the marketing mix of fevicol bcg matrix in the marketing strategy of fevicol- the brand operates in business.
Adhesives and sealants category in india viz fevicol and m-seal strong product mix (led by niche products), pidilite enjoys a superior pricing managed to contain its marketing and selling expenses below 5% of sales,. There are the ties that bind and then there's fevicol a combination of the two unites piyush pandey, executive chairman and creative director,.
Pidilite decided to market their adhesive line branded as “fevicol” marketing communication mix : tvc and print media brings out. The case discusses the product positioning and promotional strategy of fevicol, the largest selling adhesive in asia with a presence in over 50 countries.
Co a project report on marketing mix of pedilite & fevicol company submitted by aftab syedqsyed tybms.
in the development, manufacture and marketing of chemicals various adhesives and launched fevicol brand in 1959 pidilite's mainstay of earnings is consumer & industrial marketing mix of fevicol company.